...to save a life-- or maybe two-- with a $10 donation to fight malaria with a bed net: "Send a Net, Save a Life." What could be simpler?

One quote:

"This is the all-time no-brainer," said [Sports Illustrated's] Rick Reilly. "No governments to topple, no disease to cure, no warlords to fight. Ten bucks puts a net over a kid -- sometimes two and three kids -- and saves their lives. For the price of a new CD, you just saved two lives. It's such a good feeling; the country is starting to get behind it. And that's a very cool net result."

For more background on the beginnings of this grassroots program, and Reilly's role in getting it started, you can also check out the link at NothingButNets.net.

And this is how you can help.